POSICIONAMENTO
EUDRES
​Differentiation of its services (projects and activities) focused on the "personality" of the brand - its brand image - referring in the background to the use value/utility value of the advertised products.
ABOUT eudres
EUDRES presents a unique core strategy, that being futuristic prosperity, offering the best possible quality of life in a progressive European society through its alliance. – This differentiates itself through the image of its brand and its respective personality (already described and identified), thus referring, consequently later in the background, to the use/utility value of the brand/advertised campaign: co-creation and promotion of outstanding ideas and concepts for the university of the future.
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Since positioning is the position marked by the brand in the market, as well as the way in which it is seen by consumers, the brand stands out, then, for its orientation towards education, diversity and mission-oriented research, education , challenge-based, human-centered innovation, and multi-directional, interdisciplinary, inter-sectoral and multi-stakeholder knowledge exchange – research domains; teaching; innovation and much more, promising success to every student.
About I LIVING LAB
With regard to its I LIVING LAB, this also demonstrates what was mentioned above, through the message transmitted in the campaign for this activity/project: “Your place to grow on challenges” - this gives its audience that it is worthwhile and that it makes the difference, promising its use value (improving future skills, showing creativity to deal with obstacles and learning to deal with uncertainties. “In an I Living Lab, you will have time and space to develop and improve these future skills.” - allows that students acquire the necessary skills to be prepared for future changes in the labor market).