To conclude, the group will suggest some complementary actions to the campaign that can help achieve and respond to its objectives:

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• Relevant content: Create and share relevant content that aligns with the campaign's message. This can include articles, blogs, and videos that provide useful information to students and demonstrate the value of I Living Labs.

This is all by reminding the target audience of the benefits of the offer and providing additional incentives for them to participate and sign up for it.

• Social Media Presence and Interaction (interactive content): Use social media to actively engage your audience - Respond to comments and share content related to the campaign, enabling and helping it to increase the reach of the campaign and create more meaningful connections with consumers/students.

• Strategic collaborations: Establishing partnerships/collaborations with other companies or influencers that have a similar target audience can allow you to reach new audiences and increase the visibility of the campaign.

• Events or webinars: Conduct in-person events or webinars related to the campaign. This can be an opportunity to educate consumers, provide demonstrations of the project/activity in question (I Living Labs) or offer additional guidance. In addition, in-person events can generate greater visibility and enable personal interactions with customers.

• Encourage EUDRES followers to create and share content related to the brand and I Living Labs.

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