​Advertising Goals 

The main objectives to be achieved through the campaign are: ​

 

• Promotion and Awareness of the project/activity in order to reach a greater number and variety of individuals

• Inform the public about the project/activity - I Living Labs

• Attract and awaken their interest, thus acquiring more participants/students

​​

It is intended to involve people in the activity/project in question, through teaching/information provided about I Living Labs in a clear, simple, creative and captivating way, so that they gain interest in participating in the activity and that, with the contacts that are provided, feel free to ask possible questions/doubts and feel that you can be part of this adventure.

 

The objective of generating curiosity among teenagers and young adults of this generation goes far beyond just saying the purpose of this project, and involves captivating people to come and experience this activity. ​

 

We want to use the right tools, discourse and methods so that they feel that they can be part of this challenge --- I Living Labs, because it is for everyone who is interested in knowing more, living longer and enjoying more!

​

​

​