Explanation of how the campaign respects the promise adopted:

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First, it must be borne in mind that the promise to be exploited in the campaign in question of I Livings Labs, was defined as a promise that would refer to the benefit that the consumer, being this, in this case, students, would obtain through participation in this project.

That is, the advantage(s) for students that comes from using the advertised service.

Since, development of the skills necessary for the labor market and future changes in it; learning to deal with obstacles and uncertainties; expand knowledge and skills through workshops, seminars and sessions; an environment that encourages limitless creativity; personal and professional growth; To be part of a supportive and collaborative community that natures one's true potential... among many others.

 

That said, throughout the campaign, it is always announced and informed to the target audience what attributes and benefits students will obtain through I Living Labs, thus conveying a message that respects the respective promise adopted.

The campaign thus conveys a message consistent with the defined promise, which is still consistently communicated at all points of contact with the public (the ads and their social network – Instagram).

In order to visually demonstrate the advantage of participating in this project, and to address the target audience, there is also the presence of Super Mario and the growth of it as it obtains the symbols representing I Living Labs – Mário grows and becomes stronger, as well as the students who participate in I Living Labs,  by means of their attributes.

 

We thus convey the message that students will grow through I Living Labs, through what the activity offers them - Hence the expression in the ad: "I Living Labs: Where students grow like Super Mario". All this in a way that appeals to our target audience as intended.

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