Analysis of the communication criteria in the campaign:

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When analysing the communication criteria of this announcement for the EUDRES campaign, the following aspects can be stated: 

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• The clarity and understanding conveyed in the message;

• The advertisements are suitable for EUDRES' target audience and their content is in fact relevant and attractive;

• We resort to a more emotional/fun appeal, as it arouses positive emotions, such as happiness, curiosity and confidence;

• The ads have a visually pleasing design, with the combination of all graphic elements, such as colors, typography, images and layout - all in accordance with EUDRES, thus respecting the identity of the same;

• And finally, they make a call to action, that is, the ads include a call to action since, in a way, they motivate the target audience to take an action (such as participating in the project; accessing the website and social networks of the same, in order to inform themselves about the subject; and to get in touch).

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