Analysis of the suitability of the campaign to the specific advertising objectives of the campaign:

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To analyze the suitability of the campaign to the specific advertising objectives, it can be verified that:

1. The advertising objectives of the campaign were clearly defined - to promote and make known the project/activity I Living Labs of EUDRES in order to reach a greater number and variety of individuals; inform the public about the project I Living Labs; and attract and awaken their interest, thus acquiring more participants/students through the provided information.

2. Following this, we understand who our target audience is to target the campaign effectively, as this will help to adapt the message and communication channels according to the profile of the target audience and according to the identity of EUDRES.

3. We thus define the central message that is conveyed in the campaign, which is clear and aligned with the advertising objectives, resonating with the target audience and highlighting the benefits and respective information about I Living Labs. A creative and attractive concept for the campaign was created and developed, which is aligned with the advertising objectives and that also resonates with the target audience, through visual elements, and expressions that convey the message in an impactful and memorable way.

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You can check all this, for example, through the ads/pieces published on Instagram. These consist of promoting to consumers/students the benefits and attributes that I Living Labs provides, as well as informing them how they can participate in the project in question (step by step).

This communication and campaign is thus carried out in a way that allows students to have as much necessary and desired information so that they can feel tempted and captivated enough to participate in I Living Labs (From motivations and benefits that lead them to want to participate in the project, to contacts and guidance on how to participate in it).

In this way, the advertising purposes/objectives of the campaign are fulfilled, since we are promoting and informing about the I Living Labs activity of EUDRES and, consequently, attracting and gaining their interest in order to acquire more participants through this same information offered, as desired and defined.

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