Suggestion of support/evidence
to be used in the campaign to be carried out by the group
evidence
When consumers/students themselves find themselves explaining the concept of the campaign and their experience, this same action validates and gives credibility to the promise in question, since these are, thus, basically testimonies/demonstrations that in fact they improve their future skills , and acquire the necessary skills to be prepared for future changes in the labor market, obstacles and uncertainties
evidence
Guarantee that “Working in an I Living Lab promises to make it possible to improve the future skills of the consumer/student, showing creativity to deal with obstacles and learn to deal with uncertainties.” – in this publication, EUDRES uses that same creativity to expose the campaign, given the promise in question.
SUGESTIONS
Create more posters/print advertisements
Advertising with involvement/interaction of consumers/students
Creative billboard ads
Advertising with involvement/interaction of consumers/studentsAdvertising with involvement/interaction of consumers/students
