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tARGET
The target audience is designated as the group of consumers to whom the brand directs its strategies and, in this case, campaigns, in order to meet their needs and desires, making marketing strategies more efficient.
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By defining the target audience in more detail, we can list the following segments
Students who attend one of the institutions that are part of the Eudres alliance
Students who are not only interested in learning more and getting to know new cultures, but are also willing to move to another country, alone or with a partner
Teenagers or young adults
Students looking for new opportunities
Students who already know Eudres and want to be part of future projects and activities that constitute it
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