The tone of the campaign serves to create the environment and connection between it and consumers. 

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Both EUDRES and I Living Lab campaigns (selected campaign) consist of a formal and informative tone, since they aim to provide all the information about their respective projects and activities.

It can also be identified as cheerful and creative, given the bright colors used to appeal to the sensations and emotions that each of them transmits, and with its "open" speech and in a relaxed and fun way, as well as the approach used in its social networks and websites.

 

It aims to capture the maximum positive interest of the respective target audience for a unique, fun and profitable experience in their lives.