Explanation of how the campaign respects the identified positioning of EUDRES:

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Firstly, it should be noted that the group's cameo is maintaining the visual consistency of EUDRES - The visual elements of the EUDRES brand are used, such as logo, colors, typography and graphic style, according to the established guidelines, thus maintaining visual consistency in all communication pieces (advertisements).

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We are also communicating the value proposition, in order to convey the respective benefits and differentials of the I Living Labs project in a clear and consistent way, highlighting the aspects that make the brand stand out in the market and according to the values and essence of it.

Following this, it is also possible to affirm that the creation of the respective content and the interaction with the public on behalf of the EUDRES brand is authentic and faithful to the values and personality of the brand, thus avoiding adopting a tone of voice that is not consistent with the essence of EUDRES.

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Finally, we identify and know the target audience in order to adapt the communication according to their needs, interests and preferences, in order to create a stronger and more genuine connection with consumers.

In these Instagram Storie, in particular, for example, we can analyze that the positioning of EUDRES is quite present in phrases such as:

"Grow Trough Challanges" and "New Opportunities".

The campaign has also adopted, as previously mentioned, a consistent visual identity in relation to the positioning of EUDRES, where we can confirm this through the surroundings of the colors, typology, images and messages that are being transmitted. 

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