mARKETING Decisions
Some of the general guidelines for interpreting this campaign are based on 3 factors:
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Universality, that is, it is for all kinds of people;
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Curiosity, to be informed and to want to know more about all the existing activities in this project;
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and Will, which comes along with the motivation to learn more, meet new people and work for a better future.
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The two main marketing objectives with the realization of our campaign are: strengthening the image of EUDRES and making one of its main activities better known - “I LIVING-LABS”
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By defining the target audience of this project, it addresses different audiences, namely: students who study at one of the institutions that belongs to the EUDRES Alliance; students who are interested not only in learning more about the world and its different cultures, but also opening their horizons by dislocating themselves around it; students that are looking for a change; teenagers and juveniles mostly; students who are looking for new opportunities; students that already support EUDRES or would like to join future projects and activities.
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Notes
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comments
Throughout this project, it turns out that the marketing and communication is not the best, since it does not 100% captivate all students to be more interested in this activity. Our objective with this website is to make this project more known by promoting it and providing the respective information in a captivating way. This way, this whole project will allow people to open more doors to their future and in their wisdom.